For iPhone
Requires iOS 26 or later. Current beta information is focused on UK users.
Pricing & availability
One Sam.
Everything included.
Sam is in an early beta, open to requests for an invitation. Try the whole app and help shape what comes next.
Help shape Sam
Try every feature.
Keep a year on us.
All features are free during beta. People accepted into the beta receive 12 months of free access after beta ends.
- Every planning, insight and backup feature
- Manual planning or eligible Wallet assistance
- Direct feedback to the person building Sam
During betaFree
All features. Access by invitation.
After beta · accepted testers12 months free
Your thank-you for helping shape Sam.
Standard access after launch£3.99 / month
GBP. Paid access is not active in the current beta.
Joining the waitlist requests an invitation; it does not guarantee a place, start the 12 months, or create a subscription. Read the beta offer terms.
Current availability
Beta 1.6, build 11.
Access is by invitation through TestFlight. Sam has not launched on the public App Store. Joining the waitlist records your interest; an invitation will explain installation and testing.
Wallet is optional
Use Sam manually, or connect eligible accounts in Apple Wallet with your permission.
Check Wallet compatibilityNo subscription from joining
The website does not take payment. All features are free during beta.
Every feature, in one app.
See the complete feature list
| Capability | During beta |
|---|---|
| Everyday planning | |
| Payday planning | Included |
| Available to Spend | Included |
| Bills, income and outgoing | Included |
| Future-cycle planning | Included |
| Saved planning history | Included |
| Everyday Analytics | Included |
| Reminders | Included |
| App Lock | Included |
| Wallet and history | |
| Eligible Wallet connection | Included when eligible |
| Recurring suggestions | Included when eligible |
| Wallet matching and Balance Check | Included when eligible |
| Wallet-history import | Included when eligible |
| Historic Trends | Included |
| Insights and organisation | |
| Interactive balance forecast | Included |
| Detailed breakdowns | Included |
| Labels and label analytics | Included |
| Searchable Analytics transaction history | Included |
| Protection and portability | |
| Restore existing iCloud backups | Included |
| Create and automatically update iCloud backups | Included |
| Restore a Sam backup file | Included |
| Export a protected Sam backup | Included |
| Export current cycle as CSV | Included |
Everyday planning8 capabilities
Payday planning
- During beta
- Included
Available to Spend
- During beta
- Included
Bills, income and outgoing
- During beta
- Included
Future-cycle planning
- During beta
- Included
Saved planning history
- During beta
- Included
Everyday Analytics
- During beta
- Included
Reminders
- During beta
- Included
App Lock
- During beta
- Included
Wallet and history5 capabilities
Eligible Wallet connection
- During beta
- Included when eligible
Recurring suggestions
- During beta
- Included when eligible
Wallet matching and Balance Check
- During beta
- Included when eligible
Wallet-history import
- During beta
- Included when eligible
Historic Trends
- During beta
- Included
Insights and organisation4 capabilities
Interactive balance forecast
- During beta
- Included
Detailed breakdowns
- During beta
- Included
Labels and label analytics
- During beta
- Included
Searchable Analytics transaction history
- During beta
- Included
Protection and portability5 capabilities
Restore existing iCloud backups
- During beta
- Included
Create and automatically update iCloud backups
- During beta
- Included
Restore a Sam backup file
- During beta
- Included
Export a protected Sam backup
- During beta
- Included
Export current cycle as CSV
- During beta
- Included
Wallet capabilities depend on an eligible account, region, device, operating system and permission. Every feature is included during beta. Account, currency and history requirements still apply.
Your questions, answered.
Who gets the 12 months of free access?
People accepted into the beta receive 12 months of free access after beta ends. Joining the waitlist alone does not grant beta access or start the free period.
How much will Sam normally cost?
Standard access after launch will be £3.99 per month, in GBP, for the whole app. Paid access is not active in the current beta. Subscription terms will be shown before a paid purchase.
Is there a separate premium tier?
No. The current beta gives testers access to every feature. Forecasts, labels, insights, history and backups are all part of Sam.
When will I receive an invitation?
Invitations are managed by Sam. There is no fixed invitation date or guaranteed place. The on-page message confirms that your request was saved; no automatic confirmation email is sent.
Is there a public release date?
A public release date has not been announced. The website will be updated when public installation is available.