Sam, a little closer

Everyday clarity. More detail when you want it.

Start with the money you have and the commitments ahead. Sam Plus adds more ways to understand, keep and protect your plan.

Join early access

Keep the plan connected to reality.

Pair eligible Apple Wallet accounts with Sam to bring balances and transactions into your plan. Sam helps you recognise activity already recorded and suggests matches against bills, income and spending.

You choose the accounts you share and confirm suggestions. Sam does not move money or receive your banking login details.

Wallet integration is implemented in the current app. Availability depends on eligible accounts, region, device and your permission. Manual planning remains available.

What Wallet information Sam uses
Sam’s real setup screen: choose a planning cycle around income, a calendar month or a custom schedule
Planning-cycle setup in Sam.

Your money does not always run from the 1st to the 31st.

Plan weekly, fortnightly, four-weekly, monthly or around a custom schedule. Account for weekend and UK bank-holiday payday changes, variable income and one-off refunds.

Bills, incoming money and outgoing stay distinct. Balance Check helps explain a difference before you make an adjustment, and you decide whether a recurring change applies to the current cycle.

Included with Sam

  • Available to Spend
  • Eligible Apple Wallet pairing
  • Bills, income and outgoing
  • Flexible planning cycles
  • Balance Check and local reminders
  • On-device privacy and app lock

Sam Plus

Go beyond the day-to-day number.

Turn your income and outgoing into analytics, compare planning cycles and keep your full history. Add private backup and portable copies of your data.

  • Analytics and projected-balance charts
  • Trends and analysis by label
  • Top bills and spending insights
  • Unlimited planning history
  • Private iCloud backup and restore
  • Encrypted Sam backup files and CSV export

Plus is being tested alongside the standard experience. Final pricing and any introductory offer will be shown before purchase. Joining early access does not start a subscription.

Sam analytics showing a projected balance and cycle details using fictional demo data
The real app, with fictional demo data.

Want to try it?

Join early access